Web Design: Alfred Art Walk

Alfred Art Walk is a collaborative monthly venture created by the galleries in the Village of Alfred and on the campuses of Alfred University and Alfred State College in an effort to foster dialogue within the local arts communities.

Brief
During my internship with the Alfred Ceramic Art Museum, working on the marketing of Alfred Art Walk, I was tasked with creating a website for the small collaborative venture. It has since grown from an Alfred-exclusive event promoter to including several nearby towns and the venues they have to offer.

I was excited to work on this project, as I felt it was going to be something that filled many of the gaps I felt our local arts community had. It was difficult to find information regarding local events, and members of the community were often unfamiliar with the local venues and what they provide to the community every day.

This project was my chance to create something beautiful and functional to serve my local community, and it has served its purpose well thus far.

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Primary Website Objectives

Accessibility of Information
It was essential that the website could function as a hub for all information regarding Alfred Art Walk and the events featured each month. Events, exhibitions, and venues in the Alfred, NY area should be highlighted each month and presented in a way that is easy for visitors to find.

Archive of Events
Another essential feature of this website is the ability to archive past events. Keeping a record of previous Art Walks is important and allows the organization to learn from past experiences. In addition, visitors who had missed the events will be able to browse the archive and see what happens in Alfred, NY.

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Alfred Art Walk: Home Page
The home page lists all events and the corresponding venues involved in the upcoming Art Walk and includes links to venue websites, where applicable.

At the bottom of the page is a section which prompts visitors to get involved by submitting local events.

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Alfred Art Walk: About Page
The about page introduces the concept behind Alfred Art Walk and its aspirations and goals for the community. Short and to the point, this small  bit of text embodies Alfred Art Walk's mission statement.

The about page also introduces Alfred Art Walk's local sponsors and the things they offer to community members This is followed by a section of navigation links at the bottom of the page which take visitors to Art Walk's Instagram page as well as other areas of the website.

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Alfred Art Walk: Venues Page
The venues page lists all venues which participate in Alfred Art Walk. The list features their names and associated web links, as well as images and brief descriptions of what they are and what they do.

A map is featured at the top of the page showing where these venues are located so that visitors are able to quickly reference them or plan their trips.

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Alfred Art Walk: Blog Page
The blog feature of the website is the primary tool for archiving past events. Each month, a post is made featuring a list of all Art Walk events, and this post is followed by individual posts for each event.